Univision Soars During Summer Doldrums
Wednesday, August 2, 2006; Page C07
NEW YORK, Aug. 1 -- CBS's "The Unit," NBC's "Medium" and ABC's "Making a Music Star" had something in common last week: Each had fewer viewers than an episode of the telenovela "Fea Mas Bella" on Univision, as the Spanish-language network flexes its muscles during a slow summer for the English-language broadcast networks.
Since Nielsen Media Research began measuring Univision's viewership last year, the network has consistently beaten the WB and UPN in the ratings. Last week, Univision averaged more viewers ages 18 to 34 in prime time than any other network except Fox.
  The Spanish-language Univision network outrated most of the big networks among viewers 18 to 34. (By Reed Saxon -- Associated Press) Save & Share |
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Except for NBC's "America's Got Talent" and Fox's "So You Think You Can Dance," everything in Nielsen's top 10 during a quiet week was reruns.
CBS won the week, averaging 7.3 million viewers in prime time. NBC averaged 6.3 million, Fox had 5.5 million, ABC averaged 5 million, UPN had 1.9 million and the WB had 1.8 million.
Among the Spanish-language networks, Univision averaged 3 million viewers in prime time, Telemundo had 820,000 and TeleFutura had 490,000.
NBC's "Nightly News" won the evening news ratings race, averaging 8 million viewers. ABC's "World News" had 7.5 million viewers and the "CBS Evening News" had 6.9 million.
The week's top 10 programs, in order, were: CBS's "Without a Trace" and "CSI"; NBC's "America's Got Talent"; CBS's "CSI: Miami"; Fox's "House" and "So You Think You Can Dance"; CBS's "Two and a Half Men"; NBC's "Law & Order: SVU"; and CBS's "CSI: NY" and "Criminal Minds."
