E-MAIL A STORY FROM NAW SMARTBRIEF Send an excerpt from a recent NAW SmartBrief to your friends or colleagues. It's a great way to keep them informed. Fill out the form below, and they will receive a one-time email message including a note from you and the story below from NAW SmartBrief.     COMPLETE THE FORM BELOW * Your Name * Your E-mail * Friend's E-mail Separate multiple addresses with commas.   Personal Message * Indicates required fields Terms and Conditions: You must submit valid e-mail addresses only. Use of e-mail addresses is subject to the terms of SmartBrief's privacy policy. Here's the story you're sending: Dos and don'ts of obtaining free press "Experts say that free press is worth more, inch for inch, than paid advertising," says business writer and consultant Doug Stern in MarketingProfs.com. "That's because free press has the appearance of being a third-party endorsement of what you and your business have to say."