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- Viacom wants to weave its own Web
Viacom, through its network of 44 MTV Network-managed Web sites mostly aimed at young users, has even more at stake than other TV networks in trying to capture ad dollars from online video. This need to keep direct links to users under age 34 is one of the key factors behind its $1 billion copyright-infringement lawsuit against Google unit YouTube, which is trying to capture the same segment of the audience. The New York Times
(3/19)
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Top five news stories selected by USTelecom dailyLead readers in the past week.
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- New Hearst building: Wired for wireless
Media giant Hearst's 46-story, 856,000-square-foot New York building was designed from the beginning for wireless convergence. MobileAccess Networks, of Vienna, Va., installed a distributed antenna system with a central location for the Wi-Fi access points. eWEEK.com
(3/18)
- The drama of going from 60 minutes to 60 seconds
Steven Bochco, creator of hour-long TV dramas like "L.A. Law" and "Hill Street Blues," is among the Hollywood players trying their hands at creating short-form, online video series. Bochco's 44-clip "Cafe Confidential," featuring teens and 20-somethings telling their stories, premieres Monday on video site Metacafe. Los Angeles Times (free registration)
(3/19)
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