Diet Coke Plus set for debut
Atlanta Business Chronicle
A new version of Diet Coke will hit U.S. store shelves in April.
Coca-Cola North America on Tuesday reported the debut of Diet Coke Plus, a sparkling, calorie-free beverage with vitamins and minerals. Atlanta-based Coca-Cola (NYSE: KO) said the beverage is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium. The product will feature the tagline "Great Taste Has Its Benefits."
The Diet Coke brand already includes Diet Coke, Caffeine Free Diet Coke, Diet Coke with Lime, Diet Cherry Coke, and Diet Coke Sweetened with Splenda.
"Consumers, including Diet Coke drinkers, are increasingly looking for more beverage options, and we wanted to offer them the convenience of a calorie-free beverage that is a good source of several essential vitamins and minerals, and one that delivers on the great taste that they have come to expect from us," said Katie Bayne, senior vice president of Coca-Cola Brands for Coca-Cola North America.
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