McDonald's is Lovin' new media
USTelecom dailyLead | 03/26/2007
In her 18 months as McDonald's global marketing chief, Mary Dillon has added a whole new range of items to the fast-food giant's marketing menu, including YouTube, webisodes, podcasts and cell-phone text messaging (in Japan). These moves are all part of her effort to put a fresh, new-media spin on the brand's "I'm lovin' it" message. Chicago Tribune (free registration) (03/25)
Tracker: IM, blogs, social sites become cultural norms
Friday, June 20, 2008
EU ponders caps on data, mobile roaming charges
Monday, July 14, 2008
Euro ministers set to limit text, Web charges
Wednesday, November 26, 2008
Maccas defiant on 'toon ads
Australian, The | Sunday, November 2, 2008
A New Look for McDonald's
BusinessWeek | Thursday, December 4, 2008
McDonald s is changing its packaging
MSNBC | Monday, December 8, 2008
Gmail adds text messaging (again)
Network World | Thursday, December 11, 2008
Google Reintroduces Phone Messenging To Gmail
NewsFactor Network | Sunday, December 21, 2008
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