PepsiCo Beverages North America

Fruit punch
Business Standard (India) | 59 days 1 hour 35 minutes ago
A look at why beverage companies are adding fruits to the drinks trolley  This juice is worth its squeeze. At least cola majors Coca-Cola and PepsiCo think so. A couple of weeks back, when beverages giant The Coca-Cola Company announced its results for the October-December 2007 quarter, it attributed the growth in its Indian market to its mainstay brand Coca-Cola and its expanding portfolio of fruit drinks (beverages with 20 per cent fruit pulp).  

Advertising - Pepsi Shifts to a New Ad Agency - NYTimes.com
New York Times, The | 51 days 13 hours 8 minutes ago
One of the longest relationships in advertising is coming to an end as PepsiCo shifts the creative duties in the United States for its flagship soft drink, Pepsi-Cola, from BBDO Worldwide, which has produced campaigns for the brand since 1960. For decades, BBDO and Pepsi-Cola collaborated on some of the most popular and successful sales efforts ever developed on Madison Avenue. The ads created by BBDO, part of the Omnicom Group, carried themes like “The choice of a new generation”...

After Nearly 50 Years, BBDO Loses Brand Pepsi In U.S.
Advertising Age | 51 days 12 hours 29 minutes ago
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Pepsi Changes Ad Agencies After Decades With BBDO
Wall Street Journal, The | 51 days 7 hours 2 minutes ago
One of Madison Avenue's longest and most prolific relationships is coming to an end.Under pressure to spur sales, PepsiCo is shifting its prestigious U.S. advertising account for Pepsi and Diet Pepsi to Omnicom Group's TBWA/Chiat/Day. The account will be placed in the hands of Lee Clow, chief creative officer TBWA Worldwide, who is known for the successful Apple ads, including the Mac vs. PC dialogues and the iPod dancers.

Pepsi Changes Ad Agencies After Decades With BBDO
Wall Street Journal, The | 50 days 10 hours 20 minutes ago
One of Madison Avenue's longest and most prolific relationships is coming to an end.Under pressure to spur sales, PepsiCo is shifting its prestigious U.S. advertising account for Pepsi and Diet Pepsi to Omnicom Group's TBWA/Chiat/Day. The account will be placed in the hands of Lee Clow, chief creative officer TBWA Worldwide, who is known for the successful Apple ads, including the Mac vs. PC dialogues and the iPod dancers.

After 48 Years, Brand Pepsi Drops BBDO
Mediaweek | 51 days 3 hours 3 minutes ago
After 48 Years, Brand Pepsi Drops BBDO Nov 17, 2008 -By Kenneth Hein and Andrew McMains, Adweek BBDO, New York, has lost the Pepsi brand account after 48 years. TBWA\Chiat\Day, Playa Del Ray, Calif., now serves as lead communications agency for the Pepsi trademark in the U.S., including Diet Pepsi. The Arnell Group, New York, handles brand identity and packaging innovation for Pepsi and other brands. From Michael Jackson's hair catching fire during the filming of one spot to the Pepsi C...

Pepsi Moves From BBDO to TBWA\C\D
Adweek | 51 days 15 hours 27 minutes ago
-By Kenneth Hein, Brandweek, and Andrew McMains NEW YORK PepsiCo is shifting lead creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day, Pepsi said today. Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 million last year, including about $60 million on Pepsi alone, according to Nielsen Monitor-Plus.

Advertising - As Consumers Try to Cut Back, Tropicana Promotes Quality and Value - NYTimes.com
New York Times, The | 6 hours 36 minutes ago
HOW much does Tropicana want to become America s main squeeze? Enough to undertake a major makeover of its advertising, marketing and packaging, centered on squeeze as a noun as well as a verb. A multimedia campaign, getting under way this week, is the first for the Tropicana juice brand from its new agency, the Arnell Group in New York, part of the Omnicom Group. The campaign carries the typographically challenging theme squeeze it s a natural, which is intended to evoke the way oranges ...