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Twice-monthly e-mail briefing for independent aftermarket distributors serving the transportation industry
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Build business by pulling instead of pushing
When it comes to boosting business, marketing coach Terry Brock advocates pulling instead of pushing, or drawing in business through persuasion and enticement, rather than pushiness and force. The key is finding a market that wants or is in need of something and then providing it, he says.  American City Business Journals (8/6)