Agency Search Information Center

» New Business Tool Kit
Quick must-have resources for all agency new business professionals and marketers looking to conduct an agency search.

» 4A's Business Development Blog
The goal for the 4A's Business Development Blog is to provide a vehicle for AAAA members (and a select group of industry new business experts) to share suggestions, best practices as well as tips, tools & tactics in order to improve the effectiveness and efficiency of industry business development and agency search activities.

Other Quick Links

 Agency Search Consultants List

» New Business Surveys
Agency/Advertiser Value Survey, Agency Search: What Matters?

» Standardized Agency New Business Questionnaire
The Standardized Agency New Business Questionnaire is designed as a recommended guideline for advertisers and agency search consultants to follow when soliciting information from ad agencies.

» Conflict Policy Guidelines
This position paper addresses trends in client/agency conflict policies and reflects consideration of these issues by the AAAA New Business Committee.

» A Marketer's Guide to Best Practices and Processes for Finding a New Agency
This publication, which was authored by Joanne Davis, is intended to provide guidance to marketers on how to conduct an agency search. It contains checklists, timetables, sample questionnaires and suggested best practices.

» AAAA/ANA Best Practices in Agency Search and Selection Process
The purpose of this document is to identify best practices that may facilitate the agency search and selection process for advertisers, agencies, and search consultants.

» AAAA/ANA Rules of the Road for Agency Search Consultants
This document sets forth seven “Rules of the Road” for agency search consultants to follow when conducting an agency review.

Tips, Tools, and Tactics Webinars

» The Marketer's View--Leapfrog Mine Fields and Exceed Client Expectations
Lorraine Rojek was joined by Alltel Communications VP Marketing Erin Taylor; Royal Caribbean SVP Marketing Alice Norsworthy and White Castle VP Marketing Kim Bartley.

» The New Age of Digital, Media, and Agency Search
The AAAA was pleased to host leading agency search consultant Catherine Bension, President and CEO, Select Resources International.

» Working With Search Consultants
In November, 2007, the AAAA hosted another Webinar in its "Tools, Tips, and Tactics" series: "Working With Search Consultants, Featuring Mercer Island Group's Steve Boehler."

Agency Information

Agency profile information that is included in AAAA Agency Search has been provided by each member agency at the agency's sole discretion. The AAAA does not audit, verify or edit agency profile information. Each AAAA member agency is solely responsible for the comprehensiveness, accuracy and timeliness of the agency profile information that they post on AAAA Agency Search. If any www.aaaa.org site visitor has questions or comments pertaining to agency profile information that is posted on AAAA Agency Search the questions should be addressed to the listing agency.

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