Key to cold calls is to keep it simple

NAW SmartBrief | 02/18/2008

Don't leave behind any literature when making a cold sales visit, one expert suggests, because you don't know what the decision-maker might need, and the chances are good that the receptionist will throw it away regardless. Instead, keep it simple -- make an appointment for a visit, and bring in questions, relevant material and a simple proposal. American City Business Journals (02/11)


Invest in knowledge workers to get through tough times

Wednesday, December 10, 2008

Sales science: How to mine prospects

Friday, August 1, 2008

When it comes to sales proposals, less is more

Wednesday, April 16, 2008



Improve Your Cold-Calling Results

BusinessWeek | Friday, December 5, 2008

In final 72-hour push, they pound the pavement

Pittsburgh Post-Gazette | Sunday, November 2, 2008

Passionate Amateurs Work the Phone Banks for Presidential Candidates - NYTimes.com

New York Times, The | Saturday, November 1, 2008

MarketingSherpa: New Chart: Marketers Cutting Offline Tactics in Recessionary Economy

MarketingSherpa | Tuesday, November 25, 2008

4 recruiter suicides lead to Army probe

MSNBC | Monday, December 22, 2008

Selling war was his undoing, widow says

Boston Globe, The | Tuesday, December 23, 2008



Want to dig deeper? SmartBrief brings you news, research, and other information related to this issue. To track this topic, bookmark the page and return for updates as events change.

Sign up for NAW SmartBrief



Designed specifically for executives in the wholesale industry, NAW SmartBrief is a FREE e-mail newsletter delivered 4x/week. It provides the latest need-to-know news and industry information that maximizes your time, giving you an edge over your competition. Learn more

Latest Blog Postsview more


Treasury Official Interviewing for Fed Job
Wall Street Journal/Real Time Economics, The


Slow blogging ahead
Houston Chronicle/A business blog with Loren Steffy


Economists React: Scary Employment Report
Wall Street Journal/Real Time Economics, The


Bush On Jobs: The Worst Track Record On Record
Wall Street Journal/Real Time Economics, The