Twice-monthly e-mail briefing for independent aftermarket distributors serving the transportation industry A summary of relevant articles culled from hundreds of top news sources The inside track to business best-practices to help you do your job It’s what decision makers need to know It's FREE!       Privacy Information       SmartBrief and CVSN will not rent, sell, or trade your e-mail address to any external entities -- ever. Click here to read our Privacy Policy.       About SmartBrief About CVSN     Send CVSN SmartBrief story to a colleague. * Your Name * Your E-mail * Friend's E-mail Separate multiple addresses with commas.   Personal Message * Indicates required fields Terms and Conditions: You must submit valid e-mail addresses only. Use of e-mail addresses is subject to the terms of SmartBrief's privacy policy. Here's the story you're sending: Higher prices aren't always a bad thing Businesses may be inclined to cut corners and buy on the cheap during tough times, but sometimes, paying a little more makes more sense. Price can be an important indicator of value, and companies that charge higher prices likely are in it for the long haul and are investing in brand building.  BusinessWeek (4/14)