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Twice-monthly e-mail briefing for independent aftermarket distributors serving the transportation industry
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Successfully branding private-label offerings
Distributors who decide to venture into private labeling must have a clear branding strategy. Evergreen Consulting's Brent Grover outlines what he believes to be the keys to a successful strategy for building and managing a brand, as well as possible pitfalls to avoid.  Modern Distribution Management (6/25)