Breaking News

Updated: Katz to Rep Lincoln Financial, Beasley Stations

December 01, 2008

Interep's former top radio group clients are signing with Katz Media Group. On Monday (Dec. 1), Katz announced that Katz Radio Group will represent Li...

Broadcast Nets Striking Out With Pilot-Free Series

Partly by choice and partly by necessity because the WGA strike cut short the pilot season, this year was supposed to be the dawn of a new era for ser...

Titan Signs New Transit Deal

Solidifying its transit advertising dominance in the greater Philadelphia area, Titan Worldwide announced Monday (Dec. 1) it had signed an exclusive c...

Will Marketing, Advertising Continue to Fall Together?

If you want to know what the current economy holds in store for the advertising industry, you might consider what happened after Galileo made his famo...


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Dollhouse

Broadcast Nets Striking Out With Pilot-Free Series

Partly by choice and partly by necessity because the WGA strike cut short the pilot season, this year was supposed to be the dawn of a new era for series development. NBC skipped pilots, going straigh...

NBC Schedule Changes to Impact Four Nights

Troubled NBC has announced scheduling changes for next month in prime-time that will impact four nights of the week. Included are new non-scripted series Superstars of Dance and Howie Do It; and new s...

Rosie Live Bombs on NBC

Despite the considerable promotion, NBC special Rosie Live (a potential back-doo...

Macy's Thanksgiving Parade Nabs Ratings For NBC

According to estimates from NBC, a total of 44.7 million viewers watched all or ...


DATA CENTER
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    Rapid Rep't
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What's the Buzz?
Charting Web buzz around the Top 5 TV shows
 

Detroit     

With the auto industry near collapse, Detroit has more than its share of problems coping with a soft media market.

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Magazine Monitor

The Mediaweek Magazine Monitor chart provides continually updated current and year-to-date ad page data by magazine category. See Mediaweek magazine's accompanying analysis for the stories behind the numbers.

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Rapid Report: November 24, 2008

Drawing from topline circulation estimates filed to the Audit Bureau of Circulations’ Rapid Report service, this monthly feature provides a snapshot of the circulation performance of a given magazine category based on the latest available figures.

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Relative Bliss: Cable Engagement in Family Households 

Given the time of year, with Thanksgiving nearing, Nielsen IAG is examining viewer engagement among those who live in “family” households.

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Lackluster Holiday Weekend Rating Results

2008-12-01

With the November sweeps over, holiday programming and repeats will be the operative observations in December.

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Do you eat, breathe and sleep TV, but don't want to start your own blog?
Share your thoughts and opinions with thousands of TV lovers everywhere at Marc Berman's PIFeedback.com, a forum about all things television. The Programming Insider posts the previous nights broadcast ratings results and weighs in on any number of TV issues, from the latest hits to the best of the classics.
Click Here to Chat

Click here to hear Marc Berman's morning review of last night's TV highlights and lowlights. Berman, aka The Programming Insider, offers tasty tidbits from his daily enewsletter, dishes on TV news (occasionally with a guest editor from Mediaweek) and previews upcoming shows to watch or avoid.

Mr. TV

Mr. TV: Santa Baby

I have to admit that as a Jew, I always feel funny about asking Santa Claus for anything.

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Media Solutions

The SRDS 100:
Consumer & Business Titles


1. People
2. Sports Illustrated
3. Better Homes and Gardens
4. ESPN the Magazine
5. Us Weekly


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SRDS Analytics: 100 most-viewed online listings in SRDS Consumer Magazine Advertising Source & SRDS Business Publication Advertising Source, which includes over 12,000+ total listings. January - June, 2008.


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Movers
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Movers

Golf Channel has upped Dan Overleese to vp of TV network operations.

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Directories
Adweek Directories Online is where you will find searchable databases with comprehensive information on Ad Agencies, Brand Marketers and Multicultural Media.

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Television Trend Index

Top 10 TV Programs in U.S. using Product Placement

January 2008 - June 2008

Rank Program Network Total # of Times that Brands Appeared in Program
1 AMERICAN IDOLFOX 4,636
2 BIGGEST LOSER (NBC)NBC 4,364
3 DEAL OR NO DEALNBC 2,122
4 EXTREME MAKEOVER HOME EDITIONABC 1,776
5 APPRENTICENBC 1,646
6 HELL'S KITCHENFOX 1,596
7 BIG BROTHER 9CBS 1,514
8 ONE TREE HILLCW 1,308
9 AMERICAS NEXT TOP MODEL (CW)CW 1,259
10 LAST COMIC STANDING (NBC)NBC 1,206
Source: Nielsen Product Placement
COLUMNS

Adweek's 30th: A Note From the Publisher/Editorial Director

—By Alison Fahey

I've worked at Adweek for 17 of its 30 years. During that time, we've witnessed, documented and marveled at all the radical changes that have taken place in the industry we cover. By necessity, the process of crafting an anniversary issue involves a journey through the past.

Read Full ArticleMore Alison Fahey
n

Social Media: Building on Tradition

—By Beth Mulhern

There's never been a time when marketers had more tactical options to choose from in communicating messages and driving demand.

Read Full ArticleMore Guest Columnists
Buzz Metrics
Brandweek Blogs
STICKER SHOCK
The Ex Files
Are You Experiential?
The Brand Elastic
Tracking the World of Brand Extensions

 
MARKETER OF THE YEAR 2008


This year, we focused less on the 'Big Idea' and more on what it really takes to make a marketing campaign a success. Read and watch Brandweek's winners discuss their brand strategies.

SUPERBRANDS


Brandweek's annual roundup of advertising's heavyweights ranks the brands spending the most money on advertising, and also includes category rankings across multiple industries.